2. Use “deep” processing of information. When you’re trying to learn a word list, for instance, you should not just look at the words, or even think about how they sound. Your best memory will be for those items whose meaning you contemplate. Put those words in a sentence or form your own associations to them, no matter how oddball they may seem. In fact, the more oddball the better. When it comes to faces, this is a trick that memory experts strongly advise. Form associations between a person’s name and that person’s face (particularly the eyes). Think of what the name reminds you of (“Tina” might turn into “tea”), and paste that association onto the person’s face.

2. 信息深加工。例如，在学习单词表时你不应当只关心单词本身，甚至还要考虑单词的发音。你记得最牢的是那些意义与你的期望相符的词义。尽管可能很古怪，但用这些单词造句或形成你对他们的独特联想却是一种很好的记忆方法。事实上，方法越古怪越好。涉及到面部记忆时，记忆专家们极力推崇这一方法，在一个人的名字及其面部间形成联想。首先是联想一个人的名字给以你的提示（如从“Tina”联想到“tea”），然后再将该提示对号入座地契合到这个人的外貌。